The Three Pillars of Ecommerce Success are traffic-flow, community-building and product stack. Most ecommerce failures are the termination of not discernment one of these three pillars — so I’m going to move and explain this itemize often:

* Pillar 1) Website Traffic Strategy : a steady intensity of new visitors interested in your website and products

* Pillar 2) List Building Strategy : a steady stream of new grouping joining your “interest group” receiving newsletters and autoresponders

* Pillar 3) Products and Services Stack: a growing set of related services and products that you substance to your “interest group” lists

If these pillars are not perfectly clear to you then you’d better read these guides carefully. Most ecommerce failure (or lack of growth) crapper be easily explained as having a missing or anaemic pillar. For example, a consort with a anaemic traffic ontogeny strategy module embellish progressively dependent on expensive advertising whereas a consort with a anaemic product arrange module not be able to tap into pure-profit zones such as upsales,follow-up sales. Likewise, a poor list-building strategy forces the entire business model to be dependent on day-to-day traffic — ouch!!

The Foundation: a Content Oriented Website

Before we club into some powerful traffic-building techniques, let’s physique the groundwork with what I’ll be calling the “Content Oriented Website” — or meet “COW”. The COW is the basic unit of value on the internet — it feeds the see engines with multipurpose aggregation and acts as the desired instruction for grouping seeking answers. Not every COW needs to be ecommerce-related. You could create a hobby COW most some topic you passionately love.

For example, you could create an informative website most your local church history. You might call that a “sacred COW”. Our pore here module be creating an online business — so rattling what we’re going to be conversation most is a “cash COW”. Got it?

Ok, I prospect to refrain name of “milking the COW”….

The Ecommerce Cash Cow

Let’s try to define our term:

* A “Cash Cow” is a website containing lots of rattling multipurpose content — carefully designed to attract a steady flow of visitors and convert them into a permanent client base.

One bounteous mistake grouping often make getting started in ecommerce is to think that “coming up with a product” is the hardest part of the game. In fact, having a great product is useless without a client base. You’ll be shocked at how cushy it is to come up with multipurpose products to delude once you’ve developed a successful and multipurpose content-rich website.

Organizing your Content Pasture for Search Engine Grazing

There are some ways to get good traffic online and they every involve giving away something cool and free. Our COW model module use multipurpose free information. For example, if you your consort is dedicated to selling home-repair manuals, you requirement lots of pages of free aggregation most every characteristic of bag repair. Such content is going to suck visitors in from the see engines.

Note: disobedient to what you may hit heard, good content module not automagically turn into traffic.

For that, we module requirement to create lots of totally unique content following a “search-friendly” strategy. Of course, unique is the cushy part — “search friendly”, on the another hand, is an absurdly unexploded term describing a tender which is strategically designed to be loved by see engines.

We’re not conversation most some shady or unethical practices here. But what we requirement is to use every important right see sweetening tactics to organize our COW site to behave — as much as possible — as a search-engine magnet. To accomplish this, we’ll hit to think like see engines and strive for what I call “high topic clarity” or “keyword focused”. That is, we must provide the see engine with a consistently clear message most our content.

In another words, think most your content from the perspective of the see engine. For example, meet visualize the little googlebot employed hard to figure out what the heck your bag tender is every most (say your consort is “Soil Depot, Inc.”). The little man tries actual hard but every your web pages ready linking to your bag tender with the word “home” — well that’s meet plain unclear for the poor little googlebot. So hit some mercy and instead unification to your bag tender using the phrase “Soil Depot”.

“High topic clarity” is every most employed with the see engine instead of against it. This is not a slimy trick but only giving the see engine what it wants. On the another hand, since 99% of websites out there do not provide topic clarity, your ecommerce consort module hit a crisp advantage!